america the “beautiful” postcards
print & out of home
“What if instead of highlighting American beautiful attributes, we instead focus on the negative ones that are often glossed over.” This campaign is a play off of the vintage postcards that you could find in any souvenir shop. Instead of beautiful scenery, state flowers, or blissful ignorance, these cards highlight the flaws of each state to bring awareness to the changes needed to be made in our country.
the pollution state.
Despite being known for its beautiful national parks and nature, Utah has an air pollution problem. How will people be able to hike if they can’t even breathe walking to work?
