Joint Effort Health, LLC
branding, web design, print.
I was tasked to completely brand a PT startup here in Boulder. The owner want something representative of herself, so we conducted some research of her target audience and created her elements.
different logos
From my research, found that people want a Physical Therapist who they cant trust and connect with. Therefor, we created logos that were comforting + emphasized the client’s value of care.
brand elements
I wanted colors that were peaceful, trustworthy, and organic. Joint Effort Health’s primary audience are active older adults who enjoy outdoor activities - so I found this natural colors spoke to them. We also wanted fonts that reflected similar values.
